The corporation needs to be looking towards the future and how it will survive in an ever-changing market place. If the goals are created simply to address a problem the corporation is facing now, this is a high risk: once the project is over, the corporation will still be in the position of having to catch up with the competition, rather than lead it. On the other hand, if the goals are created with the long term future in mind, this is a low risk: goals such as these would look towards utilizing evolving technology and building systems that could easily have new functionality added if and when it was needed. A medium risk would be posed by the fact that the goals were focused only on the short term, but they offered a creative solution to business problems.
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