You're helping the Best Investments Company (BIC) to continue developing consistent practices project management in the initiation and planning stages. In particular, a project being managec Betsy Smith has already been started; since you have been on hand to help advise them of good management principles, BIC now realizes that it needs a documented scope statement. Betsy is on a project to increase public awareness and the use of an Internet investment program that h; existed for six months, but which is not meeting expected market penetration. Her team has bee researching the project for a month, but now the team needs a plan for what to do next. The Int investment project was expected to increase the overall investment penetration by 10 percent. F now, no one is sure how much it has increased investment penetration, since overall investment by the public has gone down 15 percent in the last year. The team has advertised this service on with Internet pop-up ads. This project has a budget of $50,000 to develop the plan, and BIC wan plan within three months. Betsy has already used up about $4,000 in research efforts. Betsy has of researchers, part-time software application developers, and the original Internet investment p project manager to call on for help. She is very excited because she has realized the team did n any advertising for this project in some of the major magazines, such as Fortune, and the TV ad at the wrong times for the target audience. She thinks with this knowledge, she can help the Inte service increase penetration immediately if the team focuses on those areas.
Was this article helpful?
What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.