Achieving Corporate Goals and Objectives

Companies of all sizes use many methods and techniques with varying degrees of success. There is, however, a simple but effective method used by the Donnelly Corporation, a leading automotive supplier of interior and exterior mirrors with headquarters in Holland, Michigan. Dwane Baumgardner, chairman and CEO of Donnelly Corporation, wrote a paper entitled, "A Constant State of Becoming: Management by Planning at Donnelly Corporation," published by GOAL/QPC in 1998. This paper discusses the process, developed by Donnelly, called Management by Planning (MBP). Mr. Baumgardner presents the purpose and value of the MBP process in the paper's introduction.

We are all in a constant state of becoming, which will happen either by design or by default. I believe that terms and management fads like change management, or corporate renewal, or reengineering often misdirect thinking and action on a principal reality of lifeā€”all life is change, and we are in a constant state of becoming. The reason I believe these management fads are misdirecting is that many of them present change as an event, a single project or series of discreet projects each with its own finish line. On the contrary, I have found change to be a highly systemic and neverending process. The good news is that we have the advantage today of being able to manage our becoming. Pity the dinosaurs who were victims of changes; and I'm not just talking about T-Rex. How about Studabaker, Packard, canal builders, railroads, and the A&P grocery stores? We now have a much greater opportunity to control our own futures, to be actors not victims, to become by design not default.

This article is about how our company thinks and acts on our commitment to continuous growth and performance, and a most effective process for managing our becoming, what we call Management by Planning (MBP).

Baumgardner goes on to state that the company's operating philosophy is based on a partnership among five constituents: customers, owners, employees, suppliers, and the community they live in. The MBP process is designed to identify goals and objectives to achieve improvements in each of the five areas, which in turn result in helping the company become a world-class leader in its industry.

Baumgardner tells us in his paper "MBP is based on the Japanese system known as hoshin kauri, which owes a debt of gratitude to Shewhart and Deming." He goes on to state "I won't kid you and tell you that we are doing it perfectly. This process is also in a state of becoming. However, as a process, it holds tremendous capacity to manage our growth, involve all our people, and produce results that exceed the expectations of all our constituents."

The Donnelly MBP process is an excellent methodology for identifying an organization's goals and objectives. It even has an element that identifies the "action items" to be taken in the course of achieving the stated goals and objectives. In my opinion, the MBP is an excellent methodology for defining worthy goals and objectives, but stops short by not developing a portfolio of projects to ensure those "action items" are properly managed.

0 0

Post a comment