Within the business organization are the employees and the organization's management. The majority of the stakeholder entities reside outside the organization. The corporation's stockholders, represented through the Board of Directors, have a fiduciary interest in the financial success of the company. In that respect, they are concerned that projects are selected that will provide an adequate return on investment. Customers are concerned about the release of state-of-the-art products that meet their needs at an economic cost. Customers do not readily change from competent suppliers because the internal "switching" cost of changing major software systems is excessively high.

The organization's suppliers are stakeholders in that they want to continue providing development teams with the best in software and hardware development products. Companies such as Microsoft, Sun, and Oracle have extensive programs for their development partners and work hand in hand with them to produce industry-specific products that use their development and internal tools.

The government is a stakeholder in consumer product decisions—at times, a very proactive partner. Government regulations touch not only product strategies but also employees in areas from workplace safety to immigration laws to hazardous materials regulation. Many software products must be subjected to lengthy government agency approvals because they are installed in medical devices, provide for aircraft safety, or monitor hazardous materials.

Finally, competition is a stakeholder in product selection criteria. Although they may not have an active voice, decisions made in the same marketplaces influence decisions to develop new products. A competitor's missteps may signal an opening for a new product. Avery strong product with loyal clients may be a model for an organization to follow in releasing a complementary product in another market. Competition also touches employees in their efforts to recruit the best developers.

Those project managers in the public sector have a similar stakeholders' map with which to work. Figure 5-10 shows that relationship.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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