Program of projects

The program of projects for BuiltIt is a broad description of a series of short-term projects and other support activities necessary to carry out the strategic intent of the company to increase its market share in transit-related community development. Let's take one program area, near term community development, and work through to specific projects:

Program Area 1 Near term community development Program Goal: To build home developments around current MARTA stations. This program of projects includes all of the program planning activity that will produce a set of short-term projects to design, plan, and build home developments around current MARTA stations.

1. Marketing program: The Marketing Program of Projects includes all program and project activity focused on identifying opportunities and markets for current MARTA-oriented housing development. The marketing program involves gaining a better understanding of not only what potential there is in building high-density homes around stations, but also what the capacity of BuildIt is to implement such a program. Marketing will dimension the needs as well as the challenges of designing and building complexes in terms of the company's strengths, weaknesses, opportunities, and threats. Included in this program of projects are:

■ Project 1. Perform market research on potential construction planning and engineering studies for Sandy Springs Station.

■ Project 2: Perform market research on potential construction proposal for major downtown development around Underground, including major land redevelopment.

■ Project 3: Perform feasibility study on options for high-density homes and development around the Atlanta airport station.

■ Project 4: Contract out a survey and produce a comprehensive report to describe resident needs and services around MARTA stations.

■ Project 5: Develop a model home design and build near the MARTA station to market housing development concepts.

■ Project 6: Design an Internet marketing program and campaign to identify needs for high-density residences near MARTA stations.

2. Project plans: Projects from these programs would then be selected using three tools: (1) a financial model of the project that estimates revenues and net income from the project over five years and then discounts the estimates using new present value (NPV), (2) an analysis of alignment with strategy (weighted scoring model), and (3) a risk assessment using the PERT analysis in Microsoft Project. These tools will be illustrated later in this chapter.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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