Principle Develop key processes

New product development is most successful when proactively managed as a disciplined project supported by a formal project management system and a defined new product development and marketing process.

This principle implies that new products will not succeed in the marketplace simply because they incorporate innovative ways to meet customer needs or because the new product team is enthusiastic and dedicated. The fact is that new product development must be managed, integrated, and controlled as a project within a key business process. Work with the whole system in mind. Define the generic process, and don't let new products bypass key steps in that process, especially project review. Cost, schedule, and quality are controlled through defined work breakdown structures and task assignments, structured schedules and budgets, and organized project reviews to assess product results. Marketing and business case issues are built into the process at every turn.

This does not mean that new product processes cannot be flexible, open to change, and supportive of collaborative teamwork. But it does mean that there must be controls on change in product requirements. Defined processes can be flexible and agile when managed effectively using change management tools.

If the organization does not have a disciplined project management system and a defined new product development process, then getting started requires a new product team to document the process so that management can begin to internalize the process into the company culture.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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