Postscript on Integration and the Eastern Case

The Eastern case is an interesting application of new product development issues at the strategic level, e.g., how does a company integrate its strategic objectives with its program of projects, in this case the manufacturing, new product, and tooling improvements? And how does it integrate its strategies with its employees' views, in this case aligning key union leaders and its own plant management on the key issues? And then how do individual projects improve the business, e.g., producing a simulated manufacturing software program to allow customers to design their own products on company equipment, get designed and implemented?

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