Market positioning

This task is designed to do a final forecast of what it will take to position the product for the target market. This task includes gaining a preliminary understanding of how the product or system will be launched in target markets. Sales force needs, customer/consumer service support, and resource requirements are outlined. The potential distribution channels are identified, as well as potential challenges to reach the target market. Opportunities to leverage existing channels of distribution and channel control issues are considered. Brand issues are resolved so that it is clear how the product fits into current brand structure. Potential marketing, communication, and promotional requirements are addressed, including internal communication needs, trade incentives, packaging and graphics, marketing collateral, and timing. Launch costs and resources are explored, as well as training needs.

Effective Planning And Pursuits

Effective Planning And Pursuits

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