Manage product marketing

Marketing must be managed and controlled. A project manager addresses the product marketing process from a cost, time, and quality standpoint, with resources under control. This perspective on marketing will emphasize management, resource, scheduling, control, and measurement issues involved in marketing a product. A new product development and marketing manager must not only understand the basics of new product marketing, but also make decisions during the process. These decisions often involve data and information that members of the project team may not consider. This is because a new product development and marketing team typically focuses on the product and the marketing issues and not on time and cost factors.

Effective Planning And Pursuits

Effective Planning And Pursuits

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