Key Role of Experienced People

As discussed in Chapter 1, the introduction of a new product into grocery stores in the 1980s—the plastic sack—demonstrates what is really important in market launch people. The key issue in this case was the dedication and commitment of field personnel and strong headquarters leadership to sell the new concept to stores and convince them to commit. Their experience demonstrates the importance of the energetic leadership of a true entrepreneur and a sales force with "sleeves rolled up" to do whatever needed to be done to prove the benefits of the new system to stores. The story also illustrates the need to anticipate the key processes through which a product is dispensed and used when designing and launching the product.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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