Keeping marketing out

Marketing should pull new product development products through the process to the market launch, based on their access to real data on market and customer demand. If marketing is involved, the reality of new product success will be reflected in team decisions; without marketing, projects can get "handed off' that have no potential for successful marketing and sales. On the flip side, marketing and/or sales makes commitments to customers in the field that cannot be achieved in product design and development unless marketing and development interface constantly during the process.

Effective Planning And Pursuits

Effective Planning And Pursuits

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