Generic New Product Development Work Breakdown Structure

This appendix provides an example of a generic new product development process showing task descriptions and responsibilities. This model provides new product developers and project managers and teams with a prescribed procedure for the process. Companies and agencies are encouraged to develop this kind of generic process, to update it with lessons learned, to publish it on the company network, to use it in training project and product development managers, and to promote its use in all new product development projects as a guide.

Task/subtask/work package/ level of effort

Description

Responsibility

Create a Culture of Ideas and Innovation

Preparing the Business or Agency to Generate Innovation and Creativity

Ensure that all company or agency people understand that they are expected to participate and collaborate in new product development with ideas and insights from their perspective. Develop an ideation process to gather their ideas and demonstrate benefits.

VP for Product Development

Define the Ideation Process: Opportunity Identification, Evaluation, and Selection

Define ideation process, and gather new product and service ideas and concepts through process to solicit inputs from technical and marketing sources, evaluation systems for new products, portfolio analysis, problem analysis, lessons learned documents, modeling and simulations, marketing scenarios, computer/networkassisted creativity techniques, customers and stakeholders, gap analysis, qualitative and quantitative tools and processes, risk assessment, and individual suggestions.

VP for Product Development

Customer Focus: Understanding Customer Needs

Interviews and focus groups are conducted to identify customer needs and settings for possible product applications.

Project Team

Remove the Fear of Failure and Roadblocks

Be specific that the purpose of new product development teams is to provide phased information to management for go or no-go decisions in key project reviews.

VP for Product Development

Value of Time to Market Goals

Demonstrate that time to market or total project life cycle determines the success of new products.

VP for Product Development

Integrate New Product/ Service with Process Issues

Make sure new product development goes through normal business processes and does not separate itself from the company's mainstream activity.

VP for Product Development

Technology and Process Innovation

Encourage creativity not only for new products and services, but also in all business operations.

VP for Product Development

Identify New Processes and Process Reengineering

Consider process innovation, e.g., new processes for inventory, production, procurement, and so on, to be new product development activity.

VP for Product Development

Enable Alignment of Processes with New Product Concepts

Make sure that new products align with key business processes, including testing, design, and configuration management.

Project Manager

Identify Logistics Issues and Implications; Prepare Logistics Plan

Make sure product logistics are considered as part of the project plan, and costs and impacts of logistics are part of go and no-go decisions in project review

Project Manager

Build New Product Project Leader Pool

Train potential new product project leaders in both the technical process and project management tools.

VP for Product Development

Task/subtask/work package/ level of effort

Description

Responsibility

Strategic Alignment, Business Value, and Portfolio Management

Strategic Alignment and Weighted Scoring

Make sure each project is analyzed for consistency with business plans using the weighted scoring model. Train everyone in its use.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

Get My Free Ebook


Post a comment