Design to Quality

Design to quality in new product development means crafting the product solution around customer requirements and then making sure the prototype tested meets those requirements. What makes this especially difficult in new product development is that customer requirements are often uncertain simply because the product and associated processes have not been implemented or tested in the field in a customer setting. The risk here is that the product will test to requirements, but that the requirements do not link to the customer when market tested in the field. Thus design to quality requires a linkage from early design through to market field test and launch, a seamless interface that allows design to respond to real-time market testing.

Effective Planning And Pursuits

Effective Planning And Pursuits

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