Customer and User Diversity

Because new product development teams are ultimately focused on designing and producing products for the marketplace, it is important that these teams reflect in their composition and texture the wide diversity of customers and product users who use their products. Product users vary as demographics and marketing research suggest, but eventually products are sold to men and women of increasingly varied backgrounds, racial make-up, and national origin. While the new product development field is still the province of the more male model of management and still carried on largely by men in positions of power in marketing and project management, new product development teams are changing to reflect global economic realities. More women, minorities, and international team members are participating, generating more rich diversity of views but also more conflict and language issues.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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