Marketing Launch Plan

The actual plan is developed by the new product development team, which now involves marketing, sales, and logistics staff in addition to a residual staff from early design, development, and configuration management activity. Marketing objectives are framed in terms of market period, product distribution, sales, customer satisfaction, and information goals. Market segments and demographics are included to confirm earlier market research in the development process. Product distribution goals are described in terms of how and when products will be produced and moved to marketing locations. This will require a distribution schedule prepared by logistics or distribution staff, with specific start and end dates for the market launch period.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

Get My Free Ebook

Post a comment