Marketing Campaign

Often, too little is done in a client organization to properly market the implementation of the new methodology. When the implementation team realizes that it hardly addressed the marketing of the methodology, color copies of the methodology are often distributed to the end users. This will not suffice in today's business environment. The project methodology team should have already provided the marketing department or vendor with a proper set of documentation. This documentation should include:

Project or development methodology binders describing the methodology, printed in sufficient quantities (and with the ability to get additional copies as needed).

Information leaflets for the client organization, or provide the information on the client's intranet.

Flashy color brochures depicting the methodology for the internal client departments.

Success stories on the value of methodologies posted throughout the organization.

Many companies today generate revenues marketing the adoption and implementation of methodologies to interested clients. They lure clients with their marketing campaigns, which highlight their respective methodologies and provide the justification for having a methodology to support projects.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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