Postlaunch Review

Two postlaunch reviews are typical. The first, an interim review, occurs about two to four months after launch, when initial launch results are available. Here, a postaudit is done while the details of the project are still fresh in team members' minds. This postaudit assesses the project's strengths and weaknesses, identifies what can be learned from the project, and provides key learnings on how to do the next project even better. In addition, interim commercial results (initial sales and production costs, for example) are reviewed, and needed course corrections are made.

The final review is held once the project is stable and commercial results are known, typically twelve to eighteen months into market. Here the project team is disbanded, and the product becomes a

Go to Launch

Stage 5

Stage 5

Postlaunch Review

Postlaunch Review

"regular product" in the firm's product line. This is also the point where the project and product's performance is reviewed. The latest data on revenues, costs, expenditures, profits, and timing is compared to projections made at Gates 3 and 5 to gauge performance. Project team accountability is a central issue here: Did the team deliver the results it promised or forecast? This review marks the end of the project. Note that the project team and leader remain responsible for the success of the project through this postlaunch period, right up to the point of the postlaunch review.

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Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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