Competitive Weapon

Learning curves are a strong competitive weapon, especially in developing a pricing strategy. The actual pricing strategy depends on the product life-cycle stage, the firm's market position, the competitor's available resources and market position, the time horizon, and the firm's financial position. To illustrate corporate philosophy toward pricing, companies such as Texas Instruments (TI) and Digital Equipment (DEC) have used "experience curve pricing" to achieve an early market share and a subsequent strong competitive position, while companies such as Hewlett-Packard (HP) have used completely different approaches. The focal point of Tl's and DEC's strategy has been to price a new product in relation to the manufacturing costs that they expect to achieve when the product is mature. In contrast, HP, instead of competing on price, concentrates on developing products so advanced that customers are willing to pay a premium for them. Dr. David Packard drives the point home by saying,

Competitive Weapon

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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