Strengths Weaknesses Opportunities and Threats SWOT

Strengths, weaknesses, opportunities, and threats (also known as SWOT analysis) is a technique that examines the project from each of these viewpoints. It also requires exam-ing the project from the viewpoint of the project itself and from project management processes, resources, the organization, and so on to identify risks, including those that are generated internally to the project. Strengths and weaknesses are generally related to issues that are internal to the organization. Strengths examine what your organization does well and what your customers, or the marketplace, view as your strengths. Weaknesses are areas the organization could improve upon. Typically negative risks are associated with the organization's weaknesses and positive risks are associated with its strengths. Opportunities and threats are usually external to the organization. SWOT analysis is sometimes known as internal-external analysis and can be used in combination with brainstorming techniques to help discover and document potential risks.

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Product introduction

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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