Outside the

Lateral thinking is a way of reasoning and thinking about problems from perspectives other than the obvious. It challenges our perceptions and assumptions. Consider these two examples of lateral thinking that I crafted based on some puzzles I found at this website: www.folj.com/lateral/. Use your favorite search engine and run a query on "lateral thinking puzzles" to find many more examples.

Question: How could your pet Yorkie fall from the window of an 18-story building and live?

Answer: The question asks how your pet could fall from an 18-story building and live; however, the question doesn't state your pet fell from the 18th floor. So, your pet Yorkie fell from the basement-level window.

Question: Eight chocolates are arranged in an antique candy dish. Eight people each take one chocolate. There is one chocolate remaining in the dish. How can that be?

Answer: If there are eight chocolates in an antique dish, how can the last person take the last chocolate yet one remains in the dish? Well, the last person to take a chocolate took the dish as well—therefore, the last chocolate remained in the dish.

Remember these examples the next time you're defining scope or looking for alternative answers to a problem.

Corner The Local Search Engine Market

Corner The Local Search Engine Market

Four Steps to Ensure your Business will Capitalize from Local Google Search Exposure. We live in an age where everyday more and more people are connecting online. The internet is more of a household necessity than passing fad.

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