The Eastern case (Chap. 10) deals with global strategic planning, integration of risk into the business planning process, and the articulation of the company's approach to implementing its strategic objectives. The integration message of this case is that integration starts very early in the business planning and portfolio development process and that projects that are generated out of an integrated process at the top tend to have higher probabilities of project success. This is because one of the key reasons for project failure has been the lack of top management support; integration at the business plan level assures more visibility of the project at the top of the organization and more opportunity to develop reliable sponsors in upper management.
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A business plan is an essential document for anyone commencing a new business, already in business and critical for anyone seeking funding from a venture capitalist. The business plan needs to be comprehensive, well thought and should contain sound business reasons. You can get all the info you need here.