Let's look at each of these rules in more detail.
a. Record all ideas. Team members learn over and over the importance of recording things. This is the only way you can recapture what has happened. With brainstorming, it is easy in the excitement to be careless about recording ideas. Be sure someone is appointed to see that everything is recorded. Remember, do not allow judgment on ideas during the recording process by letting the recorder omit any ideas. It is best to display every idea in full view of all members on a flipchart or whiteboard, or similar device. After the brainstorming session, all ideas should be recorded on a sheet of paper so the ideas can be preserved for use at a following meeting.
b. Use freewheeling ideas. Freewheeling has value in that while an idea may be unsuitable in itself, it serves as a stimulus for other members of the group. Even wild or exaggerated ideas have thought-provoking value that should never be underestimated.
c. Limit judgment until later with no criticism allowed. Keep the ideas flowing. Criticism will shut off the flow. All ideas are encouraged and accepted. Remember, there are only right ideas. All ideas are right in each individual's mind.
d. Encourage participation by everyone. Good ideas are not necessarily in the minds of a few individuals. Give each member a turn to speak; don't miss anyone. It's important to give ample time for each member to speak.
For example, solicit responses clockwise around the room. If a member has no idea at the moment, the member says "pass." By this remark, there is added assurance that no one is missed. Furthermore, a team member that passes on one round may very well have an idea on the next round.
Solicit a large number of ideas. Ideas build on ideas. They can be the combination or extension of other ideas. Ideas are thought-provoking and stimulating. Work toward a large number of ideas. Postpone judgment on ideas; that comes later.
Steps. The step to brainstorming are as follows:
a. Generate ideas. Follow the rules given above.
b. Evaluate Ideas. During the evaluation step, the team examines each idea for value. This is the point at which to offer constructive criticism or analysis of the ideas presented. Again, it is important that only the idea and not the generator of the idea is criticized. The ideas and alternative combinations of ideas are compared and examined. At this time, some ideas may be eliminated or combined with other ideas.
c. Decide using consensus. There are a number of ways to develop a consensus.
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Tap Directly Into Your Creative Mind... And Easily Access YOUR Million-Dollar Ideas Ideas are the lifeblood of success... and the best ideas originate with brainstorming. Brainstorming can help you successfully fix any problem, build any business, generate any plan, or develop any story. But the problem is that most people have no clue how to effectively brainstorm - either by themselves or with groups. You can waste a lot of time coming up with old, boring ideas that won't work... and the whole time you actually believe that you are brainstorming.