Brainstorming is a technique used by a group of people that encourages their collective thinking power to create ideas. The purpose of brainstorming is to stimulate the generation of ideas. It adds to the creative power of the team. The value of brainstorming lies in the fact that there may be more than one way to look at a problem or handle it. Through brainstorming, not only are individual ideas or thoughts brought out, but they may spark new ideas or thoughts from others, or improve on an idea already under consideration. The more ideas a team has, the greater the probability of finding an opportunity or solution.

■ Brings out the most ideas in the shortest time.

■ Reduces the need to give right answers.

■ Increases involvement and participation.

■ Nurtures positive thinking.

■ Solicits varying ideas and concepts.

■ Tempers negative attitudes.

■ Omits criticism and evaluation of ideas.

■ Results in improved solutions.

■ Maximizes the attainment of goals.

Rules. For brainstorming to work effectively, the group leader must make sure that the principles of brainstorming are followed. Thus, each member must know the rules and follow them.

It's a good idea to review them before each meeting until the group has established its brainstorming approach. The rules are as follows:

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Tap Directly Into Your Creative Mind... And Easily Access YOUR Million-Dollar Ideas Ideas are the lifeblood of success... and the best ideas originate with brainstorming. Brainstorming can help you successfully fix any problem, build any business, generate any plan, or develop any story. But the problem is that most people have no clue how to effectively brainstorm - either by themselves or with groups. You can waste a lot of time coming up with old, boring ideas that won't work... and the whole time you actually believe that you are brainstorming.

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