The Demographic Segment

For general strategic planning, we focus on such factors as population size, age structure, geographic structure, ethnic mix, and income distribution. For project management, the focus is more internal. The factors we look at will include:

• Corporate size: How many functional units will use the methodology? Will there be pockets of use or corporate-wide acceptance?

• Age structure: What will be the average age of the users of the methodology? Age structure can affect both risk-taking and willingness/ability to work overtime.

• Geographic dispersion: If the firm is multinational, how do we get everyone to support the methodology? Will there exist language/communication complexities?

• Types of projects: Will the methodology be general enough for all types of projects, or will we need multiple methodologies?

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