Executive Involvement

Senior management's involvement in strategic planning is essential if the process is to move ahead quickly and if full employee commitment and acceptance is to be achieved. The need for involvement is essential:

• A visible general endorsement is mandatory.

• An executive champion (not sponsor) must be assigned.

• The executive champion must initiate the process.

• The executive champion must make sure that the ideas/aspirations of senior management are included throughout the methodology.

• The executive champion must verify the validity of the corporate assumptions, including:

• Forward pricing rate data

• Targeted customers/industries

• Reporting requirement for senior management

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