Distribution

• Logistics support

The next box in Figure 3-2 is resources and capabilities. Analysis of resources and capabilities, combined with the analysis of competitive positioning just discussed, allows us to determine our strengths and weaknesses. Identifying opportunities and threats lets us identify what we want to do. However, it is knowing our strengths and weaknesses that lets us identify what we can do. Therefore, the design of any type of project management methodology must be based heavily upon what the organization can do.

Internal strengths and weaknesses can be defined for each major functional area. The design of a project management methodology can exploit the strengths in each functional area and minimize its weaknesses. Not all functional areas will possess the same strengths and weaknesses.

The following illustrates typical strengths or weaknesses for various functional organizations:

• Research and development:

• Ability to conduct basic/applied research

• Ability to maintain state-of-the-art knowledge

• Technical forecasting ability

• Well-equipped laboratories

• Proprietary technical knowledge

• An innovative and creative environment

• Offensive R&D capability

• Defensive R&D capability

• Ability to optimize cost with performance

• Manufacturing:

• Efficiency factors

• Raw material availability and cost

• Vertical integration abilities

• Quality assurance system

• Relationship with unions

• Learning curve applications

• Subsystems integration

• Finance and accounting:

• Cash flow (present and future projections)

• Forward pricing rates

• Working capital requirements

• Human resource management:

• Turnover rate of key personnel

• Recruitment opportunities

• Promotion opportunities

• Having a project management career path

• Quality of management at all levels

• Public relations policies

• Social consciousness

• Price-value analysis

• Sales forecasting ability

• Life cycle phases of each product

• Brand loyalty

0 0

Post a comment