Strategic Action Programs

The following strategic action programs will be implemented:

• CEO and President will, within five months, prepare comprehensive business plan.

• Chief finance officer (CFO) will, within three months, introduce an improved cost reporting solution.

• Marketing senior vice president will, within six months, implement new client relationship model to strengthen sales and marketing function in all xx states.

• Solutions senior vice president will, within six months, identify and align company solutions to industry demands and pursue technical alliances.

• Regional account managers will, within two months, develop and implement accelerated market entry and will develop plans of products and services.

DEVELOPING THE PROJECT STRATEGY

The success of any project is achieved by ensuring that the correct strategy and focus have been assigned to the respective project. Many companies fail to identify and prioritize their projects properly. The result is that no one assesses the company portfolio of projects, and many projects fail because of that. Some key elements that need to be addressed when strategizing and aligning projects to the overall business are

• Understanding the need for the project

• Ensuring the company strategy is correctly aligned to the project

• Finding the right sponsor or champion for the project

• Having a project charter

• Being able to fund the project

Figure 1.5 represents a typical list of projects within a company. It is essential that a priority list be developed for the senior executive level prior to any project commencing.

Project Title

Project Prioritization List—July

Project Name

Department

El

Estimate

Contact

Web Migration

E-Commerce

4

$108K

J. Wang

Bilüng Upgrade v3.0

Finance

2

$989K

P. Raut

UML Rollout

IT

1

S180K

G. Hau

Imaging Front-end*

IT

1

$220K

M. Genovese

Workflow Manager

IT

1

$120«

N.Johnson

Career Manager v1.0

HR

3

$270K

M. Christie

LDAP Replacement

IT

1

$89K

J. Archer

¡Store Project

Sales

3

$300K

D. Robus

Project Aspen

Marketing

5

$45 K

8. Coole

Acquisition Reporter

Procurement

4

$7K

J. Brown

Project Risk Tool

PSO

4

$43K

J. Crown

Configurator v3.0

IT

2

$55K

L. Cole

Financial Report Pll

Finance

1

$360K

TBA

imaging rollout project cannot be started due to the software availability-

-4 month lead time

Figure 1.5: The prioritization of your project portfolio Sun Tzu said

When your strategy is deep and far reaching, then what you gain by your calculations is much, so you can win before you even fight. When your strategic thinking is shallow and near-sighted, and then what you gain by your calculations is little, so you will lose before you do battle. Much strategy prevails little strategy, so those with no strategy cannot help but be defeated. Therefore it is said that victorious warriors win first and then go to war, while defeated warriors go to war first, and then seek to win.

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