Developing the Strategic SWOT Analysis

Table 1.3 shows a strategic plan that addresses the following key strengths, weaknesses, opportunities, and threats for Company xx, Inc.

Table 1.3: Company xx, Inc., SWOT analysis



Key client acquired

Lack of awareness about prospective client

Initial solution can evolve into range of offerings

Need additional IT staff for delivery team

Located near a major corporate HQ

Emerging new technologies

Very focused management/staff

Need aggressive account executive placed at client



Client owns many companies-diverse markets

Could attract major competition

Possible off-shore development

Economy turbulent—affecting sales of IT systems

Emerging technology could threaten solution

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