Marketing a New System to the User

When implementing a system that does not provide direct advantage to the end user, but is important to the larger organization, a well-orchestrated training program can be one way to market the new system.

For example, a consumer products organization recently implemented a sales force automation system that greatly reduced the lead time to move orders on the books to the factory. When implementing the system, they found it was difficult to get the sales representatives to attend scheduled training classes. Given their compensation plans, salespeople preferred to spend time with customers, not in classes. The IS organization discovered that the most effective way to reach the sales force was to attend its regularly scheduled sales meeting. Training for the new applications was delivered in one to two hour modules during the sales meeting.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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