Suggested Readings

R. Charan and G. Colvin, "Why CEOs Fail," Fortune (June 21, 1999).

I. Cobbold and G. Lawrie, "Why Do Only One Third of UK Companies Achieve Strategic Success?" 2GCLtd. (May 2001).

Leon Festinger, Henry W. Riecken, and Stanley Schachter, When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the End of the World (University of Minnesota Press, 1956).

For a rich case study of portfolio decision making at SmithKline Beecham, see Paul Sharpe and Tom Keelin, "How SmithKline Beecham Makes Better Resource-Allocation Decisions," Harvard Business Review (March-April 1998).

For further updates on the topics discussed on this chapter, see


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