Project schedules are the easy scapegoats for everything that can possibly go wrong. If someone fudges an estimate, misses a requirement, or gets hit by a bus, it's the schedule (and the person responsible for it) that catches the blame. If the nation's power supply were to go out for 10 days, or the team's best programmers were to catch the plague, invariably someone would say, "See, I told you the schedule would slip" and wag her finger in the schedule master's face. It's completely unfair, but it happens all the time. As much as people loathe schedules, they still hold them up to an unachievable standard. Even the best schedulers in the world, with the smartest minds and best tools at their disposal, are still attempting to predict the futuresomething our species rarely does well.
But if a team starts a project fully aware of the likely reasons schedules fall apart and takes some action to minimize those risks, the schedule can become a more useful and accurate tool in the development process.
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So what does SEO stand for and what does it do for your offline business? Search Engine Optimization is the official title and you can see why it is commonly abbreviated. If you are wondering about SEO then you either have a new website or are considering setting one up. SEO comes in to play once your site is live on the web. After all you now have to get visitors to actually see your site. In SEO terms attracting visitors is known as generating traffic and this can be achieved by using search engine optimization tactics.