Summary

• Different projects demand different approaches to planning.

How planning is done is often determined by who has what authority. Requirements, design, and budget are the three kinds of project authority that impact planning.

• There are some common deliverables for planning projects: marketing requirements documents (MRDs), vision/scope documents, specifications, and work breakdown structures (WBSs).

• The most powerful way to plan a project involves use of three equal perspectives: business, technology, and customer. The customer perspective is often the most misunderstood and misused.

• Asking questions forces good thinking and directs planning energy effectively.

• The process of defining requirements is difficult, but there are good references for how to do it well.

• Problem statements and scenarios are a simple way to define and communicate requirements. They are easily converted into design ideas without losing clarity about what's important and what isn't.

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Understanding SEO Help People Find Your Business

Understanding SEO Help People Find Your Business

So what does SEO stand for and what does it do for your offline business? Search Engine Optimization is the official title and you can see why it is commonly abbreviated. If you are wondering about SEO then you either have a new website or are considering setting one up. SEO comes in to play once your site is live on the web. After all you now have to get visitors to actually see your site. In SEO terms attracting visitors is known as generating traffic and this can be achieved by using search engine optimization tactics.

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