Paper profit on securities Intangible asset






Figure 4-6-6: Change of Asset Composition of Value Creating Company

Figure 4-6-6: Change of Asset Composition of Value Creating Company

The figure indicates that the intangible assets have produced most of the recent company value. Project productivity can be improved and company value can be created in terms of intangible asset by resource management of projects, especially by accumulating and recycling intellectual and information resources. In general, intangible assets comprise various elements. The typical elements are as follows.

• Intellectual asset: human asset, research and development capability, and license (patent, trademark, etc.)

• Customer asset: customer database, trusting relationship with customers

• Brand asset: product brand and corporate brand

All such elements are included in the general examples of resources shown in Figure 4-6-3, which indicates that resource management and intangible assets are inseparable.

As shown above, intangible assets are becoming a principal factor that determines the company value. On the other hand, management of intangible assets has been considered to be very difficult because of lack of methodologies to manage intangible assets and quantitative evaluation values to sustain the methodologies although intangible assets are recognized as resources. It seems that management of intangible assets will become possible by calculating evaluation values based on the information base shown by the information management by using the concept of resource management shown in this chapter as a basic methodology.

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