Articulating

There are many guidelines about what should be in a business plan. Each organisation will probably have something that it uses year after year. As a result, each example will vary in its ability to describe effectively how the company's targets can be met.

Whatever the format of the business plan, a common starting point is needed. It should be possible to express the business plan as a series of statements that both summarise the content and help to identify projects. The following list, which took no more than an hour to compile, is a summary of a real organisation's wordy business plan. The company will:

e retain its most important clients; e win new clients;

e secure recurring revenues rather than one-off fees; e further its alliance partnerships; e deliver increased revenue; e deliver increased margins; e become number one in its marketplace; e undertake short-term, high-yield projects; e deliver a wider range of products; e reduce its implementation timescales; e reduce its implementation costs; e deliver minimum maintenance products; e engage in fixed-price or shared-risk initiatives; e prioritise and justify every initiative it undertakes; e have market-leading product quality and testing processes; e use cutting-edge product implementation processes; e manage its projects using repeatable, proven principles and techniques; e use new and innovative technologies; e provide opportunities to help retain experienced staff;

e apply lessons learned from experience; e attract and develop junior staff; e increase the gap between itself and its competitors.

This may seem a random set of statements drawn from a document. It may be true that the business plan lacks focus or may fail across a range of success criteria. So before identifying projects that can contribute to its success, the business plan should be balanced.

Code Of Success

Code Of Success

Now You Can STOP Failing In Your Business And Become A Success Even If You’ve Tried Everything Before! I Easily Put An END To My Lack Of Success And Learned How To Develop Rules Of Conduct That Transform Organizations And Businesses And I'll Show You How YOU Can, Too! Are you sick to death of your business efforts going nowhere?

Get My Free Ebook


Post a comment