A stakeholder matrix

Terrorists

Promoters

Hecklers

ANTI-

PRO-

SUPPORT

ANTI-

PRO-

reveals possible candidates for the project steering group. It would be instinctive to focus on those who are promoters, but any terrorists may best be managed by inviting them to participate in the project. Then their concerns can be addressed more effectively and they may be more inclined to see its benefits and move from the left side of the matrix to the right.

If there is nobody in the top half of the matrix, the project is unlikely to secure the sponsorship it needs. Those who have commissioned it must ask themselves whether their project has the necessary backing.

With little power or influence, the hecklers and supporters in the lower half of the matrix are unlikely to be a source of authority for the project. However, this pool will supply some of the team members who will participate in, but not manage, the project.

This dynamic view can change as individuals fall from or rise to power. Moreover, supporters and hecklers can form groups that gain power and influence as their size increases. This may not affect the structure of the project organisation directly, but it is sensible to revisit the matrix regularly.

For example, a project customer who is dissatisfied with the deliverable received may be relatively powerless, but if hecklers unite into a terrorist group and withdraw their support, they can affect a project's commercial benefits being realised.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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